Video Interview: Operator Strategies for Diversification through Multiple Brands

Video Interview: Operator Strategies for Diversification through Multiple Brands

Developing Telecoms interviewed Sofiène Kamoun, VP, Executive Innovation Advisor at Etiya recently to explore the emerging growth opportunities for MNOs with digital brands and MVNOs.

The wide ranging discussion examines the need for MNO diversification, unpacks some of the key opportunities of a multibrand strategy, and addresses the importance of flexibility when managing multiple brands.

 

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